Apple’s getting boring? User experience should be the first priority

No doubt that Apple is a giant in technical industry, however, quite a few people think the company has become a bit boring.

After the Apple event last month, their product plan in 2016 has been realized. We have met the new iPhone, Apple Watch, AirPods, MacBook Pro, 9.7-inch iPad Pro, etc.

But people think none of these products can be counted as “next big thing.” Is it true?

In fact, Apple has been working hard on their product improvement. For instance, iPhone 7’s been given many new features including water-proof body, stereo speaker and dual rear camera, though it doesn’t look quite different from iPhone 6s.

If you want to know more specifically about what Apple brought us this year – the processor of apple Watch Series 2 has been upgraded, and MacBook Pro for the first time has an OLED touch bar. Apple may not be Pioneer of that, but user experience should’ve be greatly improved.

Cook even called iPad Pro “a productive tool that can replace PC.” With Apple Pencil’s joining, many PC operations can be done on iPad Pro.

So, whether Apple’s getting boring really matters or not?